If you're looking to maximize keyword intent for higher conversion rates, you've come to the right place. Welcome to the ultimate guide to unlocking higher conversion rates through understanding keyword intent for search engine optimization. Optimizing your website for search engines is not enough. Knowing why people...
2022 was a big year for Google search and SEO. Google did a major refresh of their Webmaster Guidelines (now called Google Search Essentials), they're working to combat AI and much, much more. However, there's one change you may have missed: Google's latest algorithm change...
Back in August 2022, Google's search quality team announced the Google Helpful Content Update, where they would start scanning websites for AI plagiarized content and would penalize websites that utilized content written to game search. Additionally, Google announced that they would "demote site scraping content...
ICYMI, Google announced in May of 2020 that they would be making a massive change to how they prioritize websites. Like that morning jog your body was promised during COVID lockdowns but didn’t quite get around to doing, the implementation of this change is set...
GigaOm has a great blog post previewing what Facebook will be launching today at their F8 conference. In short, they're launching Facebook Connect 2.0 (auto-logins), the Facebook Presence Bar (think of the one at the bottom of this page), Share/Like buttons, and Facebook Locations, which is their answer to Foursquare. This furthers the notion I've been telling clients for a while now: it's a flat out war between Google and Facebook for your attention and more importantly - your data.
Last week Two weeks ago I had the pleasure of attending, networking, connecting and speaking at the Type A Mom conference in Asheville, NC. Kelby Carr did an amazing job and I was proud to bring my clients to the conference to help support the...
