influencers

17 Mar SXSW Influencer Throwdown Recap

This past week in Austin I organized and spoke on a SXSW panel called “Influencer Throwdown: Defining and Debating Influence Once and For All” with some marketing friends Saul Colt, Krista Neher and Kevin Dugan. Here’s a good recap of the session and a few quotes:

The panel began with some discussion around celebrities and how they are perceived as influencers.  The big (obvious) example used was Charlie Sheen.  Does he have influence?  The panel was split on this, and they each had their opinions on it.  David Binkowski cited that 8% of Americans trust celebrities.  I would tend to agree with him.

And we spent a lot of time discussion this: